Introduction

Cela fait plus de 10 ans que je navigue dans l’écosystème des startups tech françaises. Avec plus ou moins de succès : échec de l’entreprise que j’ai fondée en 2010, puis croissances rapides chez Artefact (founding partner) et ManoMano (CPO).


Pendant longtemps mon fils a été médiocre en orthographe alors qu’il a une excellente mémoire. On avait beau lui faire recopier les mots par kilomètres, la situation restait désespérément stable.


I went through NLP (Neuro Linguistic Programming) training recently and I was very impressed with the “Logical Levels” pyramid from Robert Dills (complete theory here). I found it extremely powerful and I thought it could be very useful to adapt it and bring it to the product world as a way to escape from sterile discussions that can happen between product people and their tech, business, or investor stakeholders. After a short intro about why product discussions are so often sterile, we’ll see how to apply PLL (Product Logical Levels) through 4 tangible examples.

Why are Product discussions so often sterile ?

It is very hard in the…


Once executives in a company finally realize the importance of being user-centric (read this article if you want to make them aware), excitement can be really strong. They might ask their employees to start doing extensive User Research right away without providing them with the appropriate training. Time goes by and first results could turn out to be disappointing, undermining the hype around user-centricity in the company. Why? User Research is difficult, way more than what non familiar executives might think. It’s not only about sending your people onto the field to chat with your users, even if better than…


6 ways to assess objectively your user-centricity

Many companies pretend being user-centric but very little really qualify for it. There is a huge gap between considering oneself as user centric and acting in a user centric way. Unfortunately, many companies are honest when seeing themselves as truly user-centric and miss the behaviors it really takes to be user centric. Below follow 6 items that will allow you to assess objectively to what extent you are a user-centric company:Focus on discovery rather than delivery

  1. Focus on discovery rather than delivery
  2. Qualitative before quantitative research
  3. User metrics rather than business metrics
  4. Journey rather than moment
  5. Talking to users rather…


This article gathers into a single place all our learnings about the set-up of a product-centric organization at MM (ManoMano). MM is a French scale-up specialized in e-commerce, leading online European DIY (Do It Yourself) space, see details at the end of the article.


If you want to practice for PM interview, you have great books (Cracking the PM interview for instance), but we wanted to share a case we used to do at ManoMano’s first times. Our new cases are similar in their structure but are about ManoMano’s product! Enjoy! If you want more details about how we (try to) recruit great PMs, feel free to read this article! And if you want to apply at ManoMano, we always have open positions so take a look at our offers.

Statement: you have been hired as the first product manager for a young food-tech…


Once the CPO (Chief Product Officer) has set up a strong product-centric organization (step 1), once this org is fully decentralized and rooted in the company with senior product profiles (step 2), what becomes the CPO’s role in the company? Does the CPO even remain useful? If he (I am using He for writing simplicity) does, what should he be doing?

  • Product influence inside the company (eg. …


Recruiting in fast growing companies is probably one of the most difficult part of the job. At first, your company is not well known, attracting great profiles is hard. In the same time, you desperately need resources and you can easily lower the bar on the quality of new hires… Once the company gets bigger and better known, you still need to fight hard against well established tech companies, you are looking towards senior profiles with big compensation plans and high expectations.


With the rise of SaaS editors in the tech world, you now have a tool for any need you can imagine (search, marketplace, chat, content management, payment…). It can be an incredible accelerator if you pick up the right tools but also turns into a nightmare when things go wrong (migration, integrations, data ownership…). So “make or buy” decision became one of the most critical that a Product Manager can take in his job.

  • Data ownership belongs to MM and is not mutualized to improve the tool
  • Commoditization

Pierre FOURNIER

Tech entrepreneur, Consultant | ex-CPO (Chief Product Officer) at ManoMano | ex Founding Partner at Artefact

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