PLL (Product Logical Levels) framework to escape unproductive discussions

Why are Product discussions so often sterile ?

  • Personal experience (I need this very specific feature for my own usage)
  • Specific feedback (often a friend or a relative of him)
  • Vision one has in mind (which might not be the same as other people in the company, especially if the company’s mission is unclear)
  • Professional agenda (a Sale’s rep willing to close a big deal with a specific prospect, an Ops wanting to speed up some process…).

The Product Logical Levels pyramid

The product logical levels pyramid

1/ From Solution level to Problem level

2/ From Problem level to Need level

3/ From Need level to Context level

4/ From Context level to Mission level

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Tech entrepreneur, Coach, Trainer | Founder @WILL, ex-CPO (Chief Product Officer) at ManoMano, ex Founding Partner at Artefact

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Pierre FOURNIER

Pierre FOURNIER

Tech entrepreneur, Coach, Trainer | Founder @WILL, ex-CPO (Chief Product Officer) at ManoMano, ex Founding Partner at Artefact

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